Asian Journal
Of Traditional Medicines

Abstract: To understand citizens’ awareness, trust and attitude towards Tradition Chinese medicine (TCM), to seek the best penetration path of TCM products and culture, to analyze their influencing factors, and to provide suggestions and countermeasures, a non-probabilistic judgment sampling method was used to conduct a survey among 459 people online with the help of Question naire Star and 434 valid questionnaires were collected. The survey shows that residents have a high degree of recognition and identification of Chinese medicine; citizens are rational when choosing TCM products, and the recognition of the emerging TCM culture infiltration path is low. Different social and demographic factors affect citizens’ awareness, trust and attitude towards TCM, as well as the choice of infiltration path (P < 0.05).

Key words: font-family:Times New Roman, color:#231F20, ">Traditional Chinese Medicine, cognitive level, infiltration path of TCM